02 Sep Viñalba extends UK distribution
We’re delighted to announce that we have significantly extended our distribution in the UK. Thanks to a number of new listings with leading UK multiple grocer Tesco, Viñalba is rapidly becoming a must-stock Argentine wine brand in the off trade.
Four new Viñalba wines will be added to Tesco’s range later this month, including two premium Malbecs, a Reserve Cabernet Sauvignon and a Chardonnay retailing between £10.00 and £17.00. The brand now has 18 wines available in the UK market with an average retail price over £12, making it one of the leading premium Argentine wines in the off trade.
Produced by award-winning winery Bodegas Fabre, Viñalba was launched in the UK in 2007 with Buckingham Schenk. Since then, it has won over 300 medals in major wine competitions and it is now sold in 8 countries worldwide. Viñalba is the 6th largest Argentinian wine exporter to the UK, and the award-winning winemaker, Hervé J. Fabre recently won the 2018 IWC ‘Red Winemaker of the Year’.
Craig Durham, Buckingham Schenk MD comments ‘Viñalba is one of the most established Argentinian wine brands in the UK and demand from consumers for such a premium wine has increased steadily over the years. I’m delighted with this latest success which demonstrates consumers trust Viñalba as a quality producer within a very competitive Argentine category.’